Session 1
Welcome and Overview of Workshop Goals (1 hour)

Objective: Set the stage for the workshop and outline what participants will accomplish by the end of the three days.

Activities:

Introduction to facilitators and participants.

Overview of the Medicare Entrepreneurs’ Exchange Brokerage Network and Medical Alley Trade Visit initiatives.

Discussion of the desired outcomes for each initiative.

Session 2
Understanding Audience Needs and Crafting a Value Proposition (2 hours)

Objective: Identify key stakeholders (entrepreneurs, brokers, Medical Alley companies) and understand their motivations.

Activities:

Audience segmentation exercise: Participants brainstorm the needs, concerns, and goals of each stakeholder group.

Group work: Define clear value propositions for each segment.

Output: Drafted value propositions for the key stakeholder groups.

Session 3
Crafting Core Messaging for Each Initiative (2 hours)

Objective: Create tailored messaging that resonates with each audience segment.

Activities:

Breakout groups: Develop messaging for the Entrepreneurs’ Exchange Brokerage Network and Medical Alley Trade Visit separately.

Group presentations: Share the developed messaging and receive feedback.

Output: Refined messaging for each target audience and initiative.

Session 4
Networking and Q&A Session (1 hour)

Objective: Informal networking and opportunity to address any questions or concerns.

Activities:

Facilitated discussion on the key takeaways from the day.

Open Q&A session.

Session 1
Choosing the Right Communication Channels (2 hours)

Objective: Explore and select the most effective communication channels for both the brokerage network and trade visit.

Activities:

Overview of digital and in-person channels (webinars, email, social media, on-site presentations, etc.).

Group exercise: Map audience segments to appropriate communication channels.

Output: Channel strategy for each audience segment.

Session 2
Developing Content and Engagement Plans (2 hours)

Objective: Build a content plan that aligns with the audience and channel strategy.

Activities:

Content brainstorming: Identify key types of content (e.g., blog posts, social media updates, webinars, email newsletters).

Calendar planning: Create a timeline for content delivery leading up to and after the trade visit and network launch.

Output: Content calendar and specific ideas for high-impact content.

Session 3
Hands-on Social Media and Email Campaign Development (2 hours)

Objective: Learn practical skills for executing social media and email campaigns.

Activities:

Workshop on crafting social media posts and email campaigns using platforms like LinkedIn, Twitter, and MailChimp.

Participants work in teams to create draft campaigns for different audience segments.

Output: Draft social media and email campaigns for the brokerage network and trade visit.

Session 4
Role-Playing Stakeholder Outreach and Engagement (1.5 hours)

Objective: Practice outreach techniques to engage potential partners and stakeholders.

Activities:

Role-playing exercises: Participants simulate outreach to entrepreneurs, brokers, and Medical Alley companies.

Feedback and coaching: Facilitators provide tips on refining outreach and engagement approaches.

Output: Refined outreach strategies for each audience segment.

Session 1
Workshop Recap and Preparation for Execution (1 hour)

Objective: Review the key takeaways from Days 1 and 2 and prepare to execute the strategy.

Activities:

Group discussion on progress made so far.

Highlight areas for improvement and finalise materials.

Output: Consolidation of all materials developed over the past two days.

Session 2
Presentation Skills and Delivering High-Impact Presentations (2 hours)

Objective: Develop skills for delivering persuasive presentations, especially for the Medical Alley trade visit.

Activities:

Workshop on presentation best practices (storytelling, visual aids, engaging an audience).

Participants create short pitches for the trade visit.

Output: Finalised presentations for Medical Alley.

Session 3
Defining KPIs and Measuring Success (1.5 hours)

Objective: Learn how to set KPIs and measure the success of the communication strategy.

Activities:

Group exercise: Define KPIs for both the Entrepreneurs’ Exchange Brokerage Network and Medical Alley Trade Visit.

Create a measurement plan that includes metrics like engagement rates, leads generated, and partnerships formed.

Output: KPI framework and success measurement plan for the initiatives.

Session 4
Final Review and Action Plan (2 hours)

Objective: Finalise action plans and ensure participants are ready to implement the strategies.

Activities:

Groups present their finalised communication strategies, including value propositions, messaging, content plans, and KPIs.

Facilitators provide final feedback.

Participants create individual action plans for implementing the strategies in their respective organisations.

Output: Clear, actionable communication strategies and personal action plans for each participant.